The Seventh: Ottawa Senators Season Seat Member Campaign
CLIENT: OTTAWA SENATORS
BRANDING
ART DIRECTION
DESIGN
The Challenge
We wanted the most loyal fans to know what they meant to the organization and immediately sense that appreciation in the offering and the brand itself.
The Challenge
We wanted the most loyal fans to know what they meant to the organization and immediately sense that appreciation in the offering and the brand itself.
The Insight
The title comes from the concept of the fans being “the seventh player” on the ice. When fans are engaged with the game they can provide a quantifiable lift and advantage to the home team.
The Insight
The title comes from the concept of the fans being “the seventh player” on the ice. When fans are engaged with the game they can provide a quantifiable lift and advantage to the home team.
The Idea
Black and gold are a part of the Senators’ official colour scheme but not without red. Using the secondary colours in contrast with players (in red) communicates a separate, unique offering.
The Idea
Black and gold are a part of the Senators’ official colour scheme but not without red. Using the secondary colours in contrast with players (in red) communicates a separate, unique offering.
