Ottawa Senators Triangle Rewards VIP Entrance

CLIENT: OTTAWA SENATORS / PARTNER: CANADIAN TIRE

STRATEGY

IDEATION

DESIGN

The Challenge

The Ottawa Senators partnerships team were looking for a way to provide more value to their arena naming rights holder.

The Challenge

The Ottawa Senators partnerships team were looking for a way to provide more value to their arena naming rights holder.

The Insight

In its early years of launching the Triangle Rewards Program, Canadian Tire was looking for more ways to incentivize card applications.

The Insight

In its early years of launching the Triangle Rewards Program, Canadian Tire was looking for more ways to incentivize card applications.

The Idea

What if we could create a premium experience exclusive to Triangle Rewards cardholders that could not be offered elsewhere?

The Idea

What if we could create a premium experience exclusive to Triangle Rewards cardholders that could not be offered elsewhere?

The Activation

We worked with the Ottawa Senators partnerships team to design a branded VIP experience from parking lot, through admission to entering the concourse. We consulted with the security team and converted an under-utilized gate into the Triangle Rewards VIP Entrance. Cardholders can exclusively use this gate and skip lineups at main gates for all Senators games and select concerts.

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