Ottawa Senators 2019/2020
Season Look & Feel
CLIENT: OTTAWA SENATORS
STRATEGY
BRANDING
CREATIVE DIRECTION
The Challenge
The team had been through a couple of rough seasons and we wanted to communicate that the pieces were in place for a reversal of fortune.
The Challenge
The team had been through a couple of rough seasons and we wanted to communicate that the pieces were in place for a reversal of fortune.
The Insight
“The Kids Are Alright” was coined by TSN when describing the talent on the roster. It was an earned phrase that hit all the right notes.
The Insight
“The Kids Are Alright” was coined by TSN when describing the talent on the roster. It was an earned phrase that hit all the right notes.
The Idea
If the tagline was perfect for an older demographic who looked at this team as “kids” a contrasting aesthetic could say “we’re nobody’s kids out here”.
The Idea
If the tagline was perfect for an older demographic who looked at this team as “kids” a contrasting aesthetic could say “we’re nobody’s kids out here”.
